State-owned operator Svenska Spel remains the market leader in
However, in contrast, offshore-licensed firms were able to generate a combined US$ 335 million in online gaming revenue, thus dominating the country’s internet gaming sector.
This amount represents a 17% increase on the total collected by such operators in the same period last year, as more Swedish consumers turn to offshore firms for online gambling activities.
A recent survey by Mediavision said 61% of all new online gambling accounts in the past year have been registered to offshore-licensed firms.
Bet365 leads the way with 9% of all new accounts, with Kindred-owned Unibet just behind in second place with an 8% share and LeoVegas a close third with 7%.
Source: GMB / iGaming Business
