Both organisations put their support behind the following statement to exhibitors: “Clarion Gaming and the European Casino Association are committed to ensuring a respectful representation of all sexes at ICE Totally Gaming. In the spirit of the 21st century when both women and men play strategic and decision-making roles in businesses, we encourage all exhibitors to mindfully represent support staff promoting their products at the show in a non-offensive and non-stereotyping way.
For both organisations, it is clear that presenting a modern and diverse gaming industry should be at the heart of the show. For this to be successful and ensure that all participants feel equally welcome, the respectful representation of genders is crucial.
As ECA chairman Per Jaldung stated: “It is imperative that our industry presents its positive image at ICE and other sector events. Our industry is modern and inclusive, and we call on exhibitors to showcase the great products and services they offer in a respectful manner that does not rely on outdated stereotypes.”
For Clarion Gaming, Ewa Bakun commented: “We have been exerting a soft pressure on our exhibitors and educating the ICE audience on the ways the industry can evolve to create a more inclusive culture and improve gender diversity across all organisational levels. But that message actually coming from operators, i.e. our exhibitors’ customers they want to attract to their stands, is way more impactful and we are grateful to the ECA for endorsing our efforts in such a powerful way.”
Source: GMB/ Casino Life Magazine
