SEG 17 DE DEZEMBRO DE 2018 - 09:14hs.
Announcement at Brazil Game Show (BGS)

Banco do Brasil becomes the first Brazilian bank to support eSports

During the Brazil Game Show 2018 (BGS) and as part of the Sports Marketing strategy, Banco do Brasil announced its support for eSports with the sponsorship of the DOTA 2 competition and the launch of the channel at Twitch. 'We take the first step of a long walk with a relationship platform and rejuvenation of the customer base,' said Delano Valentim de Andrade, BB's Executive Manager.

Now, the announcement reveals also support to eSports, debuting at the biggest game fair in Latin America: the Brasil Game Show (BGS), sponsored by the DOTA 2 competition and the launch of its channel at Twitch. "I want to interact and learn more about this universe. Are we together in this game? #MaisQueDigital," said the Bank in a message posted on their social networks that invites to participate.

"Today at the Summit of the BGS Brazil Game Show, Latin America's biggest Games fair, we launched eSports as part of the Sports Marketing strategy of Banco do Brasil ... BB focuses on the future and begins its journey in a completely new and challenging scenario," explains Delano Valentim de Andrade, BB's Executive Manager.

The manager assured that "more than a marketing initiative, this is a platform of relationship and rejuvenation of the customer base. After months of study and planning, carried out by a multidisciplinary, talented and dedicated team, we take the first step of a walk that will be long, challenging and, I'm sure, victorious. "

According to De Andrade, all careful planning and study is justified by the particularity of this segment and all the opportunities that are presented. "The gamer public is looking for brands that are relevant to their scenario, that understand their needs, that promote access and present solutions and opportunities, but that are not opportunistic," concludes BB's Executive Manager.

“Today Banco do Brasil has solutions, products and services for every segment, with a 100% digital journey focused on the customer experience, but wants to go far beyond ... understanding the needs, establishing a relationship of trust, building solutions together and impacting whole system.”

Source: GMB