Don Best's trading platforms and expertise, combined with Scientific Games'OpenBet platform, further enhance Scientific Games' world-class sports betting solution for the expanding U.S. market and beyond. Subject to customary conditions to closing, the deal is estimated to close in the fourth quarter of 2018.
A trusted provider and recognized industry brand, Don Best boasts more than 20 years of experience in the sports betting space. Their expertise enables them to determine proper betting lines, track more than 100 worldwide sportsbook operators and provide tailored content solutions to meet the needs of sportsbook operators. Upon closing of the acquisition, Don Best will become part of Scientific Games' SG Digital division. The combination will bring top-tier European sportsbook operating experience together with the leading U.S. sports trading, data and pricing platform.
Barry Cottle, President and CEO of Scientific Games, emphasizes the positive impact of the announcement of the upcoming acquisition: "When it comes to sports betting, we've been moving at incredible speed, and the Don Best acquisition will add to our unrivaled B2B one-stop shop sports betting solution, already live in Delaware, New Jersey and Mississippi. As sports betting rapidly gains popularity in the U.S., we're ready to help our customers capitalize on the new U.S. market while solidifying our long-held leading global position."
Keith O'Loughlin, SVP Sportsbook for SG Digital, said: "The impending acquisition of Don Best will be a huge win for us and all of our stakeholders. With Don Best's talented employee-base on board, we'll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs. This opportunity will enhance our market position in the U.S. while ramping up our partner relationships in more tested jurisdictions. It's a true win-win."