The new lottery service will see greater content available via its Betradar-powered World Numbers Service and 49s products, featuring a further 50 lotteries from around the world coming under the brand.
This follows its recent exclusive launch of Lottoland Solutions' lotto betting service, ensuring PBS now has the widest range of lottery products in the retail market.
The additional content will service an evolving retail demographic, with draws now accessible on terminals every day of the week, providing operators with cross-sell opportunities to sports bettors and more traditional lottery players.
John Pettit, managing director for the UK, Ireland, Asia and Australia at Playtech BGT Sports, said: “Our development team has been busy making refinements and improvements across our product range in recent months, with the result being a market-leading SSBT, sports and lottery betting provision suitable for all retail operators.”
“Our enhanced lottery product will deliver additional content and more opportunities to shop customers, while they’ll also be able to see an enhanced sports betting product with more functional goalscorer coupons, as well as bespoke digital coupons capable of better targeting customers and reducing operator costs,” Pettit added.
Source: GMB / InterGame Online