Sebastian Perrier, director of IGaming Latam, began by stating that affiliates and operators are partners, and that is necessary to be around the market and think long term. “It's important to join the community, talk and train how to improve traffic and earnings. The only challenge is understanding that you need to take a long-term look at the risks that bets have. One month you can earn zero, but the next month you can earn very big.”
Angelo Alberoni, owner of the Betzilian Blog, stressed the importance of content and the need to use it to change concepts and show sports betting not only as gaming but as an entertainment, too. “Sports betting is not a game but an entertainment. We compete with movies, shows and leisure. We are sports-driven entertainment and agencies need to understand that,” Alberoni said.
Fernando Verchai, sports investor and founder of Fernando Verchai FC, complemented Alberoni's idea by telling a story about gambling machines in a bar exemplifying the Brazilian's search for fun and how a broad view is needed. “There are people in betting professionally, but there are others who if you tell them to work with betting they don't even want to hear; They seek to have fun. So, having this overview you can impact more people,” he said.
Speaking about how advertising work for sports betting should be based, Alberoni stressed the importance of educating the gambler. “The large Brazilian public needs to consume content about education, about sports betting. We confuse content production with teaching how to play, but the most important thing is for Brazilians to understand what sports betting is in the world,” he concluded.
The search for specific data was also pointed by the speakers as an important factor to have a well-grounded content, which helps in gaining traffic and thus obtaining higher profits.
Another important tip was not to work with unlicensed operators and study well who is behind the house. According to panelists, the affiliate brand is tied to the bookmaker's brand and if it does not have good and lawful practices, it damages the affiliate.
Source: GMB
