“For the moment, we will be present only on Carioca, but wherever we see opportunities, we will go after them,” Betano’s CMO, Panos Konstantopoulos, told GMB exclusively.
In last night's game and in those of the entire tournament, the Betano brand can be seen in advertising posters behind two goals and also the LEDs around the pitch.
The agreement reached by Betano gives the company presence (Betting category exclusivity) as a bookmaker in this type of sponsorship until the end of the championship, in May.
Betano acquired the publicity rights to:
“We chose the Carioca Championship because of a combination of the benefits, the clubs, the price and the reach to a bigger audience,” explains Konstantopoulos.
In January of this year, Betano had made its first move into local football by signing a master sponsorship agreement with Atletico Mineiro, moving from the central area of the ‘Galo’ jersey the traditional BMG bank.
“This is the 2nd move of our brand in Brazil and it will depend on the opportunities. We are here to stay and invest in Brazil,” concluded Betano’s CMO.
The bookmaker is an international online platform by Kaizen Gaming, a group that, in addition to Brazil, is also present in Portugal, Germany, Romania, Greece and Cyprus and is also a partner of several teams in Europe, such as SC Braga and CS Marítimo.
Designed to offer an immersive online experience combined with easy access through all devices (desktop, laptop, tablet, mobile and Android application), Betano offers users first-rate products and services, through a platform with a friendly interface and simple to use.
With almost a year of presence in the Brazilian market, the company brings news such as Missions, weekly challenges for its members, SuperOdds, special odds with a 0% margin, and Bet Mentor, an exclusive tool for multiple bets that aims to be the biggest ally of the players.
Source: GMB
