DOM 25 DE JULIO DE 2021 - 02:54hs.
Affiliate program

Amuletobet reinforces brand positioning in Brazil with Sweetspot

Amuletobet, a gaming site that focuses its operations in Brazil based on luck and superstition, has just strengthened its presence in the country by adopting Sweetspot in its affiliation program. To improve the user experience and brand recognition, Amuletobet has been looking for several ways to achieve this: an exclusive bonus program, sponsorship with Atlético Goianiense and now with Sweetspot. “We work together with internal areas in order to promote campaigns based on superstitions to gain space”, says Guilherme Preihs, Amuletobet’s Affiliate Manager.

To talk about the new affiliate program in charge of Sweetspot, GMB spoke with Guilherme Preihs, Affiliate Manager at Amuletobet. According to him, the prospects for growth in the Brazilian market are very good, and states that “adopting an affiliate program will further boost our presence in Brazil and reinforce the Amuletobet brand.”

For Preihs, “the affiliation market in Brazil has good sources of traffic, but at the same time is very competitive. The practice would be to verify the chances of success through an assessment, and from there we are able to define a tactical plan with the affiliate, which may involve offers, content, banners, personalized emails, etc.”

Initially, adherence campaigns will be carried out and that meet any affiliation profile interested in growing with Amuletobet, “be they the market authority, arbitrator, investor or even extra income type. We also embrace native football players, qualified online casino players, or even digital eSports influencers," he explains, noting that "the most important thing is that the affiliate intends to provide experiences preferably guided by emotional connections with the user and our brand.”

GMB - Could you give us more information about the Amuletobet affiliation program?
The https://sweetspotaffiliates.com program allows the affiliate to register and will soon be approved to start promoting Amuletobet. Payments are automatic and preferably via bank transfer, or even Skrill, Neteller or Ecopayz, occurring at the end of every month. Best of all, any affiliate is 100% negative carryover free. We can also make very flexible commercial agreements through prepayment, CPA, fixed Revenue Share, CPL and many others.

What do you intend to achieve with the affiliation in Brazil through Sweetspot?
The consultative orientation of a potential new player grows every day due to the importance that social networks and quality content have gained on the internet, through different sources of traffic. We are here to meet this demand. We work together with the internal areas in order to promote campaigns based on superstitions to conquer our space.

Is Sweetspot a group of the company?
Sweetspot is a brand and affiliate program operated by Hero Gaming. We work with five global brands under license from Curaçao.

What is Sweetspot's experience in the Brazilian market?
Amuletobet is the first brand with 100% focus on the Brazilian market and we have been on the air for less than two months.

What can it add in terms of knowledge and what are the first actions it will take to expand Amuletobet's participation in the Brazilian market?
We offer marketing strategy recommendations and will create unique campaigns to run only within our affiliate program and through selected partners. We are currently running general adherence campaigns focused on SEO and lead generation and programmatic media. Also in the pipeline are integrations of odds feed, promotional codes and postback, in addition to the translation of Sweetspot Affiliates into Brazilian Portuguese, in order to elevate the program's page in organic search.

How important are affiliates to Amuletobet and how are they in the day-to-day of the iGaming industry?
The affiliate market in Brazil has good sources of traffic, but at the same time very competitive. The practice would be to verify the chances of success through an assessment, and from there we are able to define a tactical plan with the affiliate, which may involve offers, content, banners, personalized e-mails, etc. There is also an active base that acts more autonomously, not depending on our support to generate revenue. We understand that affiliates have different personalities and work in a particular way. We have identified points of convergence with Amuletobet and mapped out a viable route for both sides.

What are the expectations of the Brazilian market with the program?
Initially, we are carrying out adherence campaigns that meet any affiliation profile interested in growing with us, whether they are market authority, arbitrator, investor or even extra income types. We also embrace bettors of local football, skilled online casino players, or even eSports digital influencers. The most important thing is that the affiliate intends to provide experiences preferably guided by emotional connections with the user and our brand.

Source: Exclusive GMB