Entitled “Discover SeuLadoBet”, the campaign also introduces its new mascot, the capybara “Seu Bet,” a symbol of resilience and the typically Brazilian community spirit.
“Our diversity is what makes Brazil so interesting. We believe that the capybara, as it is a very strong symbol in our culture, can synthesize all these Brazilian faces," comments Fabrício Nunez, Head of Marketing at SeuBet.
The mascot will become a frequent presence in local event activations and street actions, reinforcing contact with the public in a direct and fun way.
In addition, the company wants to strengthen the campaign alongside influencers who represent specific communities, counting on three-time Minas Gerais motorcycle racing champion Diego Hilel and gamer presenter Letícia Marques.
Both bring the brand to the worlds of motorcycle racing and gaming, two areas with their own cultures and high interaction, aligned with the inclusive tone of the campaign.
The brand's rebranding also features visual pieces developed through artificial intelligence, recreating scenarios that represent the daily lives of Brazilian gamblers, without resorting to generic image banks.
With vibrant colors and elements of national pop culture, the brand moves away from the visual standard of the sector, creating content that bettors see as part of their universe.
With the expectation of regulation of the betting sector scheduled for 2025, the company seeks to establish itself as a reliable option that is close to Brazilian bettors.
“We want to be more than a betting platform. We aspire to be a brand that genuinely connects with our audience, representing a true ‘chat’ between friends,” concludes Nunez.
SeuBet
SeuBet is a sports betting and online gaming platform in Brazil, recognized for its diversity of options ranging from live casinos to thousands of sporting events around the world.
SeuBet has currently applied for a license to operate legally in Brazil, which will come into effect on January 1, 2025.
The company's commitment goes beyond offering entertainment. At SeuBet, a safe, transparent environment is provided, dedicated to responsible fun.
With personalized customer support available 24 hours a day, 7 days a week, the company prioritizes player trust and security, always encouraging responsible and conscious betting practices.
Source: GMB
