
Soft2Bet, a leading turnkey iGaming solutions provider that delivers high-quality products and services to online gambling operators, was at the recent ICE Barcelona, where it showcased its extensive range of solutions for the sector.
Among the highlights, Soft2Bet presented the Motivational Engineering Gaming Application (MEGA), a proven gamification solution for improving retention and engagement. The product was the focus of the company’s booth at all times and was even the subject of dedicated presentations during the event.
In addition, Soft2Bet dedicated itself to publicizing at ICE Barcelona the company’s recent entries into regulated markets, such as New Jersey, the United States, Spain, Portugal and Nigeria, expanding the company’s global footprint, which has been growing steadily since 2023, reaching almost 20 licenses.
Soft2Bet’s growth has been driven by improvements to its motivationally engineered gaming app and the launch of AI-powered tools that personalize gaming recommendations and promotions, making the company one of the global leaders in offering turnkey B2B solutions.
GMB – What did Soft2Bet present at ICE Barcelona?
Nicolas Campano - Well, we are delighted to present all of Soft2Bet's products here. First of all, the most important thing we communicate to the industry is that we are entering the regulated market in the United States, in New Jersey, as well as in Spain and Portugal. We are also looking at the Brazilian market.
In terms of technology, our gamification tools MEGA - Motivational Engineering Gaming Application are a highlight. We will launch new gamification engines on the market, with a dedicated presentation at our stand during the event.
And what are the news specifically for the Brazilian market, which is now regulated?
Brazil is a really attractive market for Soft2Bet. Latin America in general and Brazil are markets that we are focused on, especially due to regulation. Although it is not an easy regulation, Soft2Bet is always ready to adapt to new rules. We have a really strong compliance team.
Additionally, we will be present at SBC Rio in a month and then at BiS SiGMA in São Paulo, where we will present our products and solutions, including our new gamification engines and promotional tools.
Are there any plans for Brazil? Does Soft2Bet intend to open an office in the country?
Yes, of course. With Soft2Bet entering the regulated Brazilian market this year, part of the regulatory requirements includes opening offices in Brazil. So, yes, that would be the idea.
Is the company prepared to do everything necessary and definitely enter the Brazilian market?
Absolutely. We are currently looking for suitable partners in Brazil to facilitate our entry. For now, we cannot reveal much more.
Source: Exclusive GMB