In his new role, Armes will oversee the firm’s support and product development teams across sportsbook, lotteries, bingo and casino, bringing together these different products under one cohesive delivery model.
"I’m thrilled to be joining NYX Gaming Group in what is a very exciting period of growth for the company,” Armes said.
"I’m looking forward to working closely with NYX customers to ensure that our product innovation is in line with their current and future needs,” Armes added.
Matt Davey, chief executive of NYX, commented: "We’re pleased to welcome Chris to the team, and we look forward to him providing technical direction across numerous areas of our product-led strategy.”