JUE 9 DE MAYO DE 2024 - 06:33hs.
Tarcio Santos, marketing manager

“Adsterra is getting closer to many players to grow in the Brazilian iGaming market”

Tarcio Santos, marketing manager at Adsterra, talked with GMB during SBC Rio and commented about the positive participation in the event, revealing numerous contacts with potential customers and affiliates. To them, the executive presented advertising solutions, highlighting conversion formats and ad models, aiming to expand its presence in Brazil and strengthen relationships in the sector.

 

Adsterra is a global advertising network with an exclusive partner care approach, offering solutions for brands, advertisers, and traffic managers looking to buy traffic for iGaming.

The platform boasts an inventory of over 35,000 direct publishers, generating more than 32 billion ad views monthly in Brazil and worldwide.

The company offers premium quality traffic from 248 locations worldwide. Adsterra's innovative ad formats, such as Social Bar and Popunder, are excellent for those running iGaming ads and seeking effective ways to advertise and achieve ROI.

GMB – What interesting insights did you gain from SBC Rio to apply to Adsterra's solutions? Tarcio Santos - I enjoyed participating in SBC Rio for the first time. I found it very interesting, and the fair was very good. Even for those without a booth, the exchange of experiences with the attending audience was valuable. The event was perfect for us to showcase Adsterra's advertising solutions to everyone we talked to during the event.

Advertising is a backbone of iGaming, and more and more tools are being applied in the sector. Were you able to present Adsterra's solutions to potential future clients?
Yes. Adsterra is aiming to grow in Brazil, where we are not yet well-known among advertisers. I was able to talk to many operators from various betting houses to present our solutions. I also had the opportunity to show some participating affiliates our tools. They were very interested in the conversion formats we offer, as well as the ad models. Additionally, we presented other verticals we serve that are directly related to iGaming. They recognized the quality of our solutions and are very willing to test our platform, which will bring them a good ROI.

Was the participation in the event successful?
Yes, I consider it a successful presence. It was very rewarding. We were also able to discuss other topics such as payment providers and network with people from other events. All of this will increase our presence in the sector and bring even more quality to the services provided by Adsterra to Brazilian users.

Did many of your clients attend the event?
Many did. Some betting houses and affiliates already running ads with Adsterra were present. I also made contact with some publishers who monetize their sites with us. I was able to meet with them, and the contacts were great.

Source: Exclusive GMB