Celina Guedes
Let’s start saying that "gambling at a land-based casino is mostly a social affair and that the main attraction of online casinos is their availability and convenience.
Choosing between the brick and cement casino and online casino essentially comes down to a customer particular situation and what they’re looking for in their gambling experience.
Saying that, you can pretty much understand that when we talk about casinos, there are innumerous alternatives on how to be entertained.
For most players who walk into a land based casino, their main objective is to have fun and socialize. When you play at land-based casino in a gaming centric town like Las Vegas, for example, you are over whelmed by the sights and sounds of the environment.
Just being there is an experience. You’ll meet lots of people, chat them up and, if you’re already a social butterfly, chances are you prefer real life gambling to online gambling and the thrill of it all is simply incomparable to sitting at home, spinning the reels of online slots, all by yourself.
However, in the other side, not everyone is sociable and looking forward to gambling alongside others. Online casinos are actually ideal for people who cherish their privacy and anonymity, so if you feel more comfortable on your own, spinning the reels of online slots in the comfort of your home, that is also valid and you will also be entertained.
There are multiple likely benefits to either online or land-based casinos. Nowadays with the technology in our advantage, we can offer anything to a customer from either online or land-based. From free accommodations, free buffets, show tickets, to free spinning promotions n bonuses to hulk customers to stimulate time on devise and or repeat visitations.
The games are pretty much the same as far as the basic rules are concerned and both have a pretty solid Loyalty program incentives that keep the customer happy and satisfied.
From my experience in land-based casinos, additionally, non-gaming entertainment has become a key factor in encouraging players to leave their homes and bring with them their family, that not necessarily gambles, but like to be entertained. In the end, to create one destination to fulfill all the family needs: restaurants, shows, bars, shops, etc.
Which one will wins the market? There will be market for both of them just like Coca Cola and Guarana. There will even be customers that would try both and use which one whenever suits their need.
The question is: which licenses will be approved first? Or online license will depend on the land-based license? We need to wait and see. The way I fell is that whenever it comes, it will be a positive move towards the growing of the gambling industry in Brasil.
CELINA GUEDES
Celina Guedes is the VIP Manager of Casino Monticello, the largest Casino in Latin America located in Chile. With more than 13 years of experience in Players Club, Customers Experience and VIP Services, Guedes has worked in the opening of 4 large casinos, 3 in Latin America (Chile, Panama and Colombia) and one in South Africa where she started her Career in the entertainment industry. Guedes is one of the few Brazilian professionals with a vast know-how in casino operation, training, implementation of rewards system and focus on the VIP segmented service.
