Regulated sports betting in the US is a real possibility thanks to New Jersey's legal challenges to overturn PASPA and the educational work carried out by the American Gaming Association's betting taskforce, of which SBTech is a member.

G2E delegates can find out more about how SBTech can answer their needs in a regulated US market by meeting with the group's chief commercial officer, Andrew Cochrane, and chief product officer, Ian Bradley, for a demonstration of its sportsbook and igaming products. These include:

Omni-channel operations
SBTech's omni-channel solution integrates online solutions directly into land-based networks to create a world-class experience for consumers, who can enjoy seamless betting journeys uniting retail outlets, home computers and personal devices.

In-play betting
Company's live betting product is renowned as the industry gold standard, having won the eGR "Best In-Play Betting Software" award for the last two years. And as live in-play engagement continues to grow, the company remains committed to continuous innovation in this critical field.

Mobile focus
In-play betting comes into its own on mobile, and 75% of players say it is their key driver in selecting a betting site. SBTech's solution integrates live streaming, stunning graphics and match trackers that take the live experience to the next level and are available across all touchpoints.

Chameleon360 iGaming Platform
At the heart of the SBTech solution is the Chameleon360 iGaming Platform, offering powerful reporting and business intelligence tools, cutting-edge player management systems, fully configurable automated bonusing and flexible payment integrations.

Source: GMB