SÁB 11 DE MAYO DE 2024 - 06:13hs.
Sergio Jardim, CEO of Clarion Events Brasil

"When Brazil approves gaming, we will organize a big exhibition in São Paulo"

(Exclusive GMB) - Clarion, organizer of ICE shoe in London, visited SAGSE in Buenos Aires with the goal of getting closer to the LatAm market and to announce the next edition of the Brazilian Gaming Congress (BgC). Sergio Jardim, general director of Clarion Events Brasil and Vivian Lima, commercial director, revealed that there is a great expectation from the industry about the regulation of gaming in the country and guaranteed that the plan is to have a big trade show in São Paulo.

How do you see SAGSE this year, since Clarion has a wide experience in organizing events and has held excellent meetings to discuss a gaming law in Brazil?
Sergio Jardim / Vivian Lima - This is our first visit to SAGSE and we were very impressed with the quality of the event and the presence of the main players in the worldwide gaming industry. We were very well received by the exhibitors, to whom we presented our project of the fifth Brazilian Gaming Congress and saw a lot of professionalism in the organization and also in the beauty of the stands.

How was the reception you had when presenting the new edition of the BgC to the exhibitors?
It was very good, since there is a great expectation regarding the regulation of the Brazilian gaming market and everyone wants to be as close as possible to understand how it will happen and then decide how they will participate in this vibrant market that is yet to be born.

Could Brazil have a fair like SAGSE?
For now we have a congress, which has been very vigorous and with good attendance of people interested in the Brazilian market. I am sure that, since the market gets regulated, we will hold a fair as great as this one in São Paulo.

How do you see the gaming market in Brazil?
We still can not make such a positive prediction, as we do not yet have an approved law, but all the discussions in the National Congress have advanced a lot and this gives us an expectation that in 2018 everything will be clearer and Brazil will attract even more attention of the global gaming industry. In our view, the opening of the gaming market in Brazil is very close, since there is a maturity of all the ones involved in the discussions for the approval of a broad law.

So you can anticipate a productive year with a lot of work for Clarion…
Of course, yes. Everything is ready for ICE 2018, where we will be hosting the leading operators and gaming solution providers in the world. We are sure that many Brazilians will go to London to follow the news and we also expect government agents who will be in charge of regulating and supervising the activity in Brazil.

Source: GMB