Greg Saint, Event Director responsible for ICE London, believes the new area will be high on the list of "must-see" features for gaming professionals during their time in London.
"The purpose of ICE is to showcase and reflect the dominant trends in gaming, and payments are a case in point. We were approached by a number of leading players wanting to use ICE as a platform to reflect innovations in the sector and to create a meeting point for all those international visitors with an interest in the latest technologies and advances,” said Saint.
“I am delighted that we have been able to respond to the needs of the industry in this way, and I am confident the resource that we are putting behind the ICE Payment Solutions Section will be well received by visitors," Saint added.
ICE London is the world's most international business-to-business gaming event, with 151 countries represented by the record 30,213 visitors who attended the 2017 edition. Featuring world-leading innovators drawn from across the gaming landscape, ICE London provides visitors with the most comprehensive shop window on the international industry.
To register for 2018 edition of ICE London, which will comprise more than 500 exhibitors occupying a record 43,500 square meters of net space, visit icetotallygaming.com
Source: GMB
