KB88.com will be able to use the club’s official image and identity as part of its promotions and services in Asia, as well as work with the club on a range of other activities in the region.
"This is a new and important partnership in a fast-growing market like Asia, where we are expecting to see a lot of new opportunities in the coming years,” AS Roma’s chief marketing officer Luca Danovaro said.
"KB88.com will be an ideal partner, one that has both popularity and experience in providing activities for the Asian public,” Danovaro added.
The deal comes after KB88.com in June entered into a similar partnership with Dutch Eredivisie club Ajax.