SÁB 11 DE MAYO DE 2024 - 04:19hs.
Staffan Cnattingius presents new platform

Play'n GO: Delivering excellence in omni-channel

The Sales and Account Manager for the South American market, Staffan Cnattingius, introduces the new development based on state-of-the-art technology designed to enhance the players' experience, as well as increase the revenues and operational facilities of the partners: the Omni-channel Platform from Play'n GO, which allows players to stop playing on their cell phones and switch to a console or fixed terminal with a minimum of effort.

Play'n GO has grown into a giant in the casino industry. Our rapid development was based on the launch of our state-of-the-art technology designed to enhance our players' experience and increase the revenue and operational facilities of our partners: Play'n GO Omni-channel Platform.

Operators and players are increasingly interested in offering and using a truly omni-channel system, and the Play'n Go Platform is the solution ready to satisfy that interest. In today's fast-paced world, players are looking for a system that seamlessly integrates online features with traditional games and bets. Play'n GO's Omni-channel platform is the solution they're looking for, delivering simple, intelligent integration for a true next-generation experience for slot games.

Play'n GO's Omni-channel platform integrates our award-winning and custom casino software with an application that can control hardware terminals and consoles, creating a platform that allows players to stop playing on the phone and switch to a console or fixed terminal with a minimum of effort.

From the player's perspective, the Play'n GO Platform represents the long-awaited evolution in the world of slot games, allowing full freedom by eliminating the distance between cell phones, desktops and game terminals. Any in-game progress can be seamlessly downloaded and accessed on all built-in devices.

The product is ideally designed for operators looking to increase their offerings across multiple channels, with the capacity and the technological flexibility to become an unparalleled market leader in this space. Any offline operator who is thinking about venturing into the online industry need look no further than this product, while online operators who carefully explore the possibilities posed by non-remote gaming can now move on knowing they have the power of the Omni- channel from Play'n GO to support them.

Reinventing the omni-channel

This system is the most interesting answer to the demand for omni-channel gameplay, built from scratch to deliver commercial success to our partners. Designed to bridge the gap between mobile and non-mobile devices, it brings together the best of both worlds to give players a state-of-the-art experience, and operators complete peace of mind.

Loyalty programs, bonuses, and customer retention campaigns have long been unique to online gaming, but Play'n GO's Omni-channel platform brings non-mobile devices to the 21st century. Achievements, leaderboards, prizes and free games can be maintained in multiple channels thanks to the modular structure of the system, giving retailers and traditional casinos a potential never seen before in terms of rewards and customer loyalty.

Optimizing these loyalty campaigns could not be simpler thanks to the full profit monitoring reports that are part of our back-end administration system. In addition, all games and downloads are subject to Play'n GO proprietary caching technology, allowing maximum efficiency by minimizing bandwidth consumption.

In developing our system, Play'n GO has not lost sight of the importance of knowing each customer and the differences in the performance of each game in order to provide a tailored service, resulting in the best possible user experience and therefore in the higher loyalty rates.

In this way, Play'n GO's Omni-channel platform has a series of analysis functions, integrated as standard at the technical level.
Our operational partners will have access to reports on game performance, revenue, cash management, betting variances and return percentages - all presented in an intuitive interface that provides users with an optimized and tuned experience.

With that in mind, Play'n GO's Omni-channel Platform knows no competition in the market in terms of its flexibility and functionality. The omni-channel solution gives operators full control over game activation, providing timely autonomy over which games are available and where they are displayed.

The user-friendly design of Play'n GO's Omni-channel Platform also allows operators to enjoy the same flexibility that players experience, making casino operators operate the system from cell phones, or traditional desktops. The integrated permission system also provides full support functionality, with full control over what each user can do and view.

The cash management system is also highly responsive to the needs of the operator, allowing the management of all financial considerations in an intuitive and adaptive way. All these exclusive advantages are accompanied by the offer of several currencies and languages, as well as full compatibility with the regulatory requirements of various jurisdictions in the world.

All these benefits can be at your fingertips simply and easily. Setting up Play'n GO's Omni-channel platform and integrating your software into a pre-existing back-end is a quick and simple process thanks to the technical expertise of our dedicated teams. The solution could not be easier to integrate, configure, and manage. We provide complete support throughout the system integration and activation process. Our team of experts is always on hand to ensure our system will be installed efficiently and effectively.

Unlimited Potential

Flexibility and freedom of choice are demands that players have in high regard nowadays, and meeting such needs is of decisive importance to the success of any company in the gaming and betting industry. With the platform, operators operating in regulated markets around the world will be able to deliver a truly integrated omni-channel experience, bringing players' interest and their own revenues to the next level.


Staffan Cnattingius
Manager New Business and Accounts South America at Play'n GO