The Veltyco Group-owned gambling operator will serve as an official sponsor of the organisation for the 2018 season in a deal which will see the bookmaker’s brand integrated at the stadiums of all FPF member clubs.
Additionally, Bet90 will benefit from exposure during all FPF tournaments during the 2018 campaign, including the Campeonato Paulista, the Copa São Paulo de Juniores and the Copa Paulista de Futebol, while the company will also feature prominently across the governing body’s digital assets.
David Mathewson, chairman of the Veltyco Group, said: “We are very excited about entering the Brazilian market having agreed terms with respect to this sponsorship agreement. It will allow us to further expand our business into new markets with high-growth potential.”
This agreement allows Bet90 to enter the South American market, a strategy which was communicated in the company's announcement of 28 June 2017, by investing in one of the most valuable sponsorship rights in Brazil and entering into and strategic partnership with one of the largest football federations in the host country of the 2014 Football World Championship.
Source: GMB
