Drabwell left the newly formed Ladbrokes Coral in April after latterly working as their Retail Operations Director.
During his time at Ladbrokes, Drabwell was instrumental in the roll-out of SSBTs across its 2,700-strong retail estates in UK, Ireland and Belgium, and his experience in the area will be invaluable when directing PBS’ expanding client base.
In his new role, Drabwell will be responsible for leading and developing the PBS customer base across the UK and Ireland, as it looks to expand its sports betting solutions and deploy the latest content development.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “Lee is an excellent addition to our senior team with decades of retail experience at one of the leading names in the sector, and we will be tapping into his expertise in the coming months.
“He was a pioneer in the roll-out of SSBTs during his time at Ladbrokes and this experience will be invaluable to our expanding operations within the UK and Ireland,” Pettit added.
Lee Drabwell, COO for UK & Ireland at Playtech BGT Sports, said: “Playtech BGT Sports has been a driver of innovation in the retail space in recent years, and I’m looking forward to adding my operator-side viewpoint to the senior team.
“I’m excited by the ambitious plans we have in store, both in terms of building on our operations with existing and new clients, but also with the product development which we’ll be implementing into partner’s retail shops in the near future,” Drabwellalso commented.