The Yggdrasil bingo product will operate on mobiles and will be followed by a similar product for tablets and desktops. In keeping with the social atmosphere of bingo, the Yggdrasil bingo game will encourage players to use a chat function and new reactions feature.
Operators will get the full benefit of Yggdrasil’s long history in the slots business for cross-selling with mini versions of slots built into the interface so that both slots and bingo can be played at the same time.
Yggdrasil CEO, Fredrik Elmqvist, said: “We’ve been analysing bingo for some time and have realised there’s potential to innovate in what has become a relatively dormant area of the industry.
“With our in-house social and gaming expertise, we believe we can offer a fresh dimension to bingo. This can attract a new demographic of player to the market on a much lower CPA basis compared to casino, driving revenues directly and indirectly through our BOOST tools and mini-slots integration,” Elmqvist added.
“On launch, players will recognise industry-first features for bingo which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market,” Yggdrasil CEO concluded
Source: GMB / InterGame Online