Bet.PT is set to benefit from the unique player analytics and cross-selling capabilities of the Chameleon360 iGaming platform, enabling it to manage and market to its players across multiple channels from a single console.
"I am pleased to confirm the next stage in the Bet.PT success story, as we offer our ever-growing customer base a truly comprehensive online betting experience,” Bet.PT chief executive Ricardo Silva said. "SBTech’s sportsbook has been instrumental in our growth so far, and I’m anticipating great things from our new range of iSoftBet casino products, all of which are defined by the same high standards of user experience and reliability.”
SBTech chief executive Richard Carter said: "Our partnership with Bet.PT has been highly successful and I expect this to be further strengthened with the company’s launch into the Portuguese casino market with iSoftBet content, alongside our award-winning sportsbook.”
Nir Elbaz, managing director of iSoftBet, added: "As one of the world’s top developers of innovative iGaming products with broad appeal, this agreement represents a key component of our growth strategy, enabling us to provide the industry’s finest casino games to Portugal’s leading sports betting operator.”
Source: GMB / iGamingBusiness
