The report, released this week, provides an in-depth look at the esports economy and a realistic estimate of its future potential in terms of trends, viewers, participants, and revenue streams.
While 2017 industry revenue is expected to more than double the US$ 325 million observed in 2015, revenue in 2020 is expected to leap forward again, reaching US$ 1.5 billion.
Newzoo says more than half of 2017 revenues will be generated in China and North America alone. The global esports audience will also see growth, reaching 385 million in 2017. This number will reach 589 million by 2020.
"Esports is
not only growing exponentially as a new independent business and industry, it
is also accelerating the convergence of various established industries. For
brands, media, and entertainment companies, esports provides a chance to
capitalize on the favorite pastime of digital natives and millennials: playing
games and watching game content,” said Peter Warman, CEO at Newzoo.
"With the arrival of live streams and events, gaming has entered the realm of
broadcasters and media that can now apply their advertising business model to a
market previously out of reach for them,” added Warman.
Source: GMB / GGR Asia
