FSB Tech today announced their second African collaboration with BetYetu owner, Oxygen 8 Gaming as part of the Oxygen 8 Group, following the hugely successful launch of Mkekabet in Tanzania in 2016.
BetYetu focuses primarily on football betting but offers facilities for a wide variety of other sports. The multi-channel offering will include a brand new pool betting product as well as SMS text based betting.
As well as building a market-leading platform offering the best operator tools in the industry, FSB provides Oxygen8 with all pre and in-play markets managed by a specialist trading team.
To complement the Betting platform, Oxygen8 Group provides mobile marketing solutions throughout Africa for promotion campaigns, customer engagement, and acquisition.
The Billing element of the solution is provided by Tola Mobile, one of the fastest growing payment intermediaries in Africa providing payment solutions to the sports betting industry as they enable the seamless transfer of funds between merchants and mobile wallet subscribers, who also provide the billing for Mkekabet.
FSB’s business development director, Richard Thorp, stated: "Given Oxygen8’s mobile marketing expertise, Tola’s billing platform and our next generation technology, I’m very confident that this will be a hugely successful partnership, building on the existing success we are already experienced with Mkekabet in Tanzania”.
Mark Robertson, Head of Gaming at Oxygen8, commented: "We have been very impressed with FSB’s ability to tailor their platform to our needs and with the flexibility it provides. It’s an exciting time in Africa and we’re looking forward to using and extending our reach in Africa to make the most of what is still a relatively untapped market.”
