Captain Up has signed a series of successful partnerships with gaming operators, and they have shown positive results. Captain Up will turn into a Playtech Certified Partner and its platform will be integrated within Playtech’s IMS player management system.
Thanks to this, Playtech licensees will be able to create further loyalty through the use of gamification, in-game communication, social and analysis tools. The Captain Up platform makes use of social gaming mechanics to boost player engagement and lifetime value.
The list of these mechanics includes challenges, tournaments, community feeds, badges, levels, leaderboards, in-app messaging and more, all in real-time, and customized to a specific operator and player journey. The platform also provides operators with an easy- to-use web based back office to monitor, manage and analyse player actions.
"This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together”, said Shimon Akad, COO of Playtech.
"We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximize user value, using our Engagement and Retention platform”, said Uri Admon, Founder and CEO of Captain Up.
Playtech is the market-leading omni-channel gaming software and services provider and has over 500 video slot and casino titles available through its casino portfolio and many more via its open platform integration.
