The event, which has been created to help the sustainable development of the Pan Latin American and Caribbean gaming industry, will examine how the industry can undergo a process of "normalisation” by aligning itself with more mainstream economic and social contributors such as tourism as well as learning from the experience of the alcohol industry.
Kate Chambers, Managing Director of the
Gaming Division at Clarion Events and the person responsible for launching
Juegos Miami, said: "There’s no doubt that gaming’s development and progress
has been held back due to powerful and entrenched misperceptions of the
industry that bear little or no resemblance to the dynamic of a business which
is underpinned by the twin pillars of compliance and social responsibility.”
"Juegos Miami will explore how that
negative image can be addressed using strategies such as aligning the sector
with the broader hospitality industry which is widely recognised and respected
for its role in generating wealth, creating employment and for its
contributions to national and regional economies,” Chambers added.
The challenge of convincing public and
government to view gaming simply as another industry, will also draw on the
historical experience of alcohol, which has moved from prohibition to become an
accepted and main stream social activity driven by some of global marketing’s
best known commercial brands.
In order to guarantee the best networking and
learning opportunities, attendance at Juegos Miami is limited to senior
decision makers from operating companies as well as government and regulators
from the Latin American and Caribbean region.
Source: GMB
