What is Advantech's
relationship with the Brazilian market?
Advantech Brasil, a subsidiary of Advantech Corporation, began supplying
its industrial microcomputers with multifunctional capabilities developed for
factory floor environments that can work and withstand high levels of
temperature, noise and vibration, pressure, dirt, and dust, which were common
in industrial environments 20 years ago.
Our products had the major certifications required for the industry. Embedded
PCs are built to be fully available for 24 hours x 7 days x 365 days a year and
work in wet and dusty areas within large factories in Brazil. To this end,
Advantech has developed a number of robust, secure, flexible and expandable
solutions and platforms to meet the demands of today's industrial applications.
Keeping the original performance, portability, reliability, scalability, and
interoperability features of Advantech Corporation, the company globally
recognized for its embedded products and applications.
Advantech was present at the III Brazilian Gaming Congress, with live demonstrations
of high performance products at the congress. The intention is to build
partnerships to meet the major manufacturers and system integrators related to
the gaming ecosystem in the national market.
What is the company's performance in the country today?
Advantech is a leading provider of embedded industrial computers, we have a
factory in Taiwan and a large factory in China. We are responsible for the
control and quality of all products. Advantech has over 30 years of device R
& D, embedded PC, cloud computing solutions and service for different
business verticals such as the gaming industry. There are two sites in Brazil:
Sao Paulo (Office) and Itajubá (Factory).
We have developed high quality products with longevity, we built several
embedded platforms. Our platforms have a roadmap of 5 to 7 years. In this case,
gaming customers can continue with year-over-year design until the solution
life cycle ends. We have customers who have been using the platform for a
decade.
Advantech-Innocore partners with major players around the world for a variety
of markets, niches and different industries. Advantech adopts as gaming
partners the following technology giants: ALTERA, AMD, Infineon, Intel,
Lattice, Moschp, NVIDIA, Microsoft and EXILINX.
What is Advantech's analysis of the
process of gaming legalization in Brazil?
Advantech has identified a range of manufacturers that build game products
and platforms in Latin America. According to Advantech Brasil, the expectation
is that this market will grow very fast in a short time in Brazil. Advantech
believes that gaming is becoming the next important market for Brazil.
Advantech has already declared that is ready
for the legalization of games in Brazil.
Yes, Advantech has already prepared for legalization of gaming. We offer
products with various international certifications from countries like Canada,
Mexico, Russia, Czech Republic, UK, Italy, Spain, Slovenia, Belgium, Germany,
Austria, Macau, Australia, Japan, Singapore and Taiwan. These certifications
assist in the legitimacy of the product globally, so we optimize the
homologation process with the Brazilian research center and regulatory body.
We have deep industry knowledge and experienced professionals in this market.
So customers can choose our products with confidence that they will be able to
get the certifications they need and we will be there to support them locally.
What will the company offer to customers
who are thinking of investing in the future Brazilian market?
Advantech will offer typical products such as industrial motherboard,
systems, different digital displays with different dimensions, Point of Sales
(PDV), connectivity gateway, SSD solutions, embedded PC platforms, Palm
computing, sensor, Communication and IoT devices, and computing platforms that
our customers use on their equipment and platforms.
Products are usually shipped on slot machines, but we also have customers who
make products such as multiplayer games, kiosks, POS, POS, Digital Signage (DS)
solutions with 4K resolutions, outdoor, Video Wall, lotteries and terminals to
key areas of casino & entertainment, security and control, education and
public space.
Products and computing platforms include many special security features as well
as I/O interface ports and appropriate communications devices. The
Advantech-Innocore team has extensive experience in the vertical gaming market.
We have been providing products and services to the market for more than 14
years.
Advantech-Innocore also contains a full range of services
that will arrive in Brazil, such as:
· Flexibility - Global aid
· Capacity - Design, personalization and local assistance
· Reliability - Solid infrastructure and quality assurance
· Efficiency - Counter solutions
When it comes to Advantech-Innocore products it is important to present the
entire product portfolio that the company offers because these other products
can enable the seller to add significant value to the gaming platform as well
as help customers with a single purchase and, alos saving money on items such
as storage and operating system that Advantech can combine with our systems.
For having a branch in Brazil for 17
years, does Advantech consider this as an extra that will make a difference in
the competition for new customers after gaming legalization?
Yes, we will make a difference compared to the competition because we have
four strengths: Technical assistance; Local support; Capacity of demand and
sales generation forces; and local inventory of products and computing
platforms.
Considering the wide activity of
Advantech in different international markets, what position does Brazil occupy
for the company in this context?
Advantech ranks first globally in the industrial PC market. In Taiwan, the
brand is among the top 10 brands in the country. Advantech Brasil is a regional business unit of
the Advantech Corporation group and is growing every day.
