Along with developing non-gaming attractions, Macao is energetically looking to develop its MICE businesses with the objective to mirror the success of the other global gaming mecca: Las Vegas. In recent years, the American city has managed to make non-gaming activities its most dominant revenue generator by drawing a much wider demographic of pleasure seekers.
The Integrated Resort Experience (IRE) will be a hot topic
this year, as casinos seek new ways to attract visitors beyond gaming purists
to Macao, and diversify revenue streams. Reflecting the casino industry’s
increasing reliance on non-gaming amenities and attractions, the IRE will be a
surefire G2E Asia 2017 highlight.
In a first for G2E Asia, the IRE will centralize sourcing of new products,
technologies and services that drive revenue and value from non-gaming sources
from entertainment, clubs, bars, IR technology and business solutions. These
will all be geared towards customers looking for the ultimate experience beyond
the casino floor.
G2E Asia 2017 will feature digital display integrated systems, security solutions, augmented reality, big data analytics and CRM, as well as a broad array of solutions that can improve patrons’ experience and boost operational efficiency. As a result, opportunities for tech and solutions providers will be greatly enhanced.
In addition to roundtables and content on major industry issues, the "Future Technology Leaders Get-Together” Networking Event will be another welcome addition to the expo. This compelling opportunity will be an ideal platform for 120 future technology leaders from integrated resorts, suppliers and governments to convene, exchange, and inspire as they discuss the application of innovative tech solutions to drive customer engagement and enhance efficiencies throughout the industry.
