Synot targets Latin America

Synot’s operations now span the global casino, lottery, sports betting and online gaming sectors, with revenues for the group topping the € 600 million mark in 2015. Now, after expanding its footprint across gaming markets in Europe, Asia and Africa, the group is looking to tap growth in Latin America.

"Synot has more than 25 years of experience in the gaming business,” said sales director, Miroslav Valenta. "My father, grandfather and uncle established the company not long after the Velvet Revolution. We soon expanded our gaming activities from the Czech Republic to include Ukraine, Latvia and Slovakia. ”

To trace the development of Synot is to plot the evolution of the global gaming business itself. The company was quick to explore opportunities in the then nascent video lottery terminal (VLT) market, and the group now has now distributed more than 20,000 VLT terminals across Europe, Africa and Asia.

Aside from its activities in the supply and distribution of gaming machines, Synot also operates casinos, gaming centres and betting shops through its Synot Tip brand.

While Synot continues to expand into new territories, Valenta said the company never loses focus on the existing markets it serves. Given the company’s dual-pronged strategy, the director said the annual ICE show in London is the ideal place to meet both new and existing customers.

"The ICE show is our biggest show. This year we had our biggest ever booth across two floors and with almost 60 Synot representatives. It’s the most important exhibition for us because we are always able to find new partners for our expansion in both existing and new markets. It’s absolutely a global event and one of the best platforms to make new contacts in the world. ”