The package of measures announced by Minister Marx Beltrão
aims to bring technical solutions to historical problems, increase the number
of domestic and foreign tourists, contribute to improving national
destinations, provide regional development and generate employment and income.
The announcement was made at the Ulysses Guimarães Convention Center, with the
presence of industry authorities.
"These actions are the result of plenty of dialogue in order to understand
the needs of the sector. Brazil + Tourism has come to correct a historical
myopia and make tourism seen as a protagonist in the generation of employment and
income. The time of tourism has come," said Beltrão.
The package includes suggestions from members of the national tourism
production chain and from international organizations such as the World Tourism
Organization (UNO) and the World Tourism and Travel Council (WTTC).
The idea with the new Brazil + Tourism is to change the scenario and jump from
6.5 million foreign tourists in the country per year (2016) to 12 million in
2022. It is estimated that revenue from visitors will grow from US$ 6 billion a
year to US$ 19 billion. Another expected impact is the inclusion of 40 million
Brazilians in the travel consumer market. Currently, less than half the
population travels every year (about 60 million).
The creation of almost 6 million jobs is another of the expected consequences as a result of Brazil + Tourism. Globally, the sector registers for one in 11 jobs (9%) according to WTO. In Brazil, tourism directly and indirectly employs 7 million people.
Source: GMB
