The resort bills itself as "K-Style” referring to Korea and as an Art-Tainment center, alluding to its integrated resort status and being much more than a casino. Local Korean citizens are not allowed to gamble anywhere in the country except Kangwon Land, far from any of the country’s population centers.
"Paradise City has been the best challenge for our company as the first mover of the tourism industry. We’ll make sure the resort complex becomes a key destination of ‘Hallyu’ for everyone in the world to enjoy, which we hope will serve to upgrade the national pride in the end,” Paradise Group chairman Jeon Phillip said at a media briefing attended by Yonhap News.
"Hallyu” refers to the spread of Korean pop culture, or "K-Pop”.
The resort cost some US$1.1 billion to construct and is a joint venture of South Korea’s Paradise Co. and Japan’s Sega Sammy Holdings operating as Paradise Sega Sammy. The resort is being built and opened in Phases. Completion of Phase I is expected before 2019.
Even though Koreans without foreign passports are not allowed to gamble in their own country, Paradise Sega Sammy is not the only concern betting big on the integrated resort elements as well as the possibility of attracting gamblers from across Asia.
Source: GMB / World Casino Directory
