Codere, a Spanish multinational leader in the private gaming sector, will participate in FADJA edition that begins today in Bogota, Colombia. At booth 29, the company will present to partners and potential customers its offline and online sports betting offer, along with casino games, under the Codere Apostas brand. It is an important portfolio that will be available from July.
Codere has a great experience on international sports betting, an activity that has been developed in six countries: (Europe: Spain and recently Italy -Codere Scomesse-, and in Latin America: Mexico, Panama, Uruguay and Brazil), which is now joined by Colombia, one of Codere's most strategic and potential markets.
The growth trend in leisure activity consumption, coupled with the company's
know-how, Codere Colombia's leading position and the regulatory environment, is
a perfect milestone for its development. Likewise, Codere's powerful online
gambling platform and global sponsorship with Real Madrid C.F - as the club’s betting
house until 2019 - allow to mark this phase of growth and leadership in the
Group's betting.
A wide range of entertainment for the
Colombian market
Codere arrives to
Colombia with a winning entertainment offer. The Company will have in its
terminals SST (totems) next generation games, which give access to a wide variety
of sports and markets and are very attractive to the user. It also has its
selfie terminals, intuitive software and attractive design that eliminates
peripherals, and whose interaction with the customer is made through a card or
Codere account.
The company has developed a major expansion plan for 2017 and initially expects
to have around 160 betting shops in its own brands (CrowN, Fantasía Royal and
Mundo Fortuna), serving the Codere network operated with partner management,
third-party rooms and also in other establishments authorized by Coljuegos, as
bars, restaurants and hotels, among others.
In addition, Codere bets on omni channel options to enable its customers to
access multiplatform entertainment, for example by allowing them to start betting
on an online environment (cell phone, tablet or PC) and collecting it in a
physical room (offline). The gaming application opens up a range of leisure
opportunities in a single click, such as online gambling or casino games.
Towards legal gaming in Colombia
The lack of
regulation of the sector in countries has a negative impact on governments and
society: taxes not collected from these economic activities and lose the
capacity to work in generating genuine employment, to open the way for the
development of illegal activities and generate considerable legal uncertainty
that threatens the protection of the player's guarantees.
Diego Felipe Navarro, CEO of Codere Colombia, states: "The growth of a
healthy industry will only be possible with the common will of gaming companies
and governments to combat illegal gambling, pursuit of joint industry growth
objectives and focus on development of responsible gaming policy ".
Source: GMB
