Ladbrokes will also acquire the naming rights to the PGA Pro-AM Series and PGA Legends Tour, as well as run various activations at other major golf events in the country.
David Pryles, general manager, commercial, at the PGA of Australia, said: "To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia.”
"This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport,” Pryles added.
Jason Kibsgaard, chief marketing officer at Ladbrokes, commented: "We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia.”
Source: GMB
