Wich are the services offered by eGamingServices?
The
company offers marketing and Operational management services to gaming
companies that want to take their business to emerging markets. I often say
that we are a happy marriage between a creative agency and a Manpower gaming
company. We are essentially the "one shop stop" for Europe and South
America. We get ready our customers from the organizational, commercial and product
point of view so that their investment in these countries is effective,
devoting all the resources necessary to create a favorable context for the
return. We know that there is a very great level of innovation in our approach
to the market, which is why we are already being nominated for sector premiums (note
for the 2 categories in the EGR B2B Awards 2017).
What are the main clients of the company
around the world and especially in Brazil?
We
currently work with some of the largest online gaming companies in the
industry. Our portfolio is very varied and contains operators of sports betting,
casino, lotteries and forex. We have often received contacts from potential new
clients who are looking to the Brazilian market and want to know what
conditions they need in order to have a competitive product so that it can
become a successfully brand in Brazil.
Since when is the company installed in
Brazil and what were the reasons that brought it to the country?
We
started our operation in São Paulo in March 2016, hosting our operations there
with our marketing services. Since then, and by the growing demand for market
solutions for the Brazilian market, we decided to invest in a second office,
where we located our Department of
Operations. At present, eight professionals collaborate with our company and
until the end next
quarter this number will be doubled.
Who are the professionals that are part
of the Brazilian unit and what are the targets chosen by the company for these
professionals at this moment in which the country discusses in the National
Congress proposals for a gaming regulation?
For
reasons of contractual confidentiality there is information that we are not authorized
to disclose. However, our targets for the Brazilian market are aggressive. Our
customers intend to invest a total of US$ 10 million in the Brazilian market
during the rest of 2017. We therefore intend to promote investment in marketing
and communication, that is done in the territory and we are confident that the
results are in line with our expectations.
What are your expectations regarding the
approval of a law for the sector?
I
think it is important to regulate the sector and I believe that it will happen
in a short deadline. We know that there are some aspects that will still be
defined, but the approval of a law is in place and is inevitable. We follow the
legislative process with expectation andoptimism. We know that only the regulation
can improve the supply gaming services that is currently offered, bringing more
security to all parts Involved: operators, partners and, especially, players.
Caixa Econômica Federal has debated the
possibility of sports betting. Can eGamingServices benefit from this activity
in the event that this type of betting is regulated? How can you offer your
expertise in developing new opportunities for your current and future
customers?
I
believe that this modality is the core business of the online gaming industry
and, probably, the only one that has maintained an annual growth of two digits
in the markets of European countries since 2000. Europe has become one of the
territories to take into account when talking about regulation, and the fact
that our headquarters are in Lisbon, Portugal, allows us to create an excellent
channel of benchmarking on what is done in markets such as Spain, Italy and
France. We perceive for what has been the development of this modality in these
countries, that Brazil undoubtedly possesses the potential to be one of the
main betting markets of the world. People in Brazil enjoy the football product
and all conditions are created so that the good results begin to appear. eGamingServices
brings this experience in European market to Brazil, making the bridge from the
other side of the ocean. We are, not only available to help the mayor brands to
enter Brazil, but also to help Brazilian operators to start their activity in
European markets. Customers working with our company, both in Brazil and in
Europe, benefit from a very low business development risk. We specialize in the
creation of brands fromthe very begining.
What differences do you see comparing European
and US players with Latin Americans?
Our
experience in the European market in relation to the typical customer tells us
that there are significant differences, not only in the product that is sought,
but also in the operational profitability. While in Europe there is a very
large dispersion in niche sports, like in US sports, in Brazil we have found a
higher concentration of betting volume in the soccer product.
I also think it is important to note that in Europe there is a great cannibalization that generated a market saturation, especially at the end of the decade of 2010. In some countries, the tax factor was also too aggressive, having a negative impact on what is offered to the users at the betting platforms or in a decrease of the quality of the offer. All our clients follow the regulation process with special attention and intend to pay taxes. However, from the European experience, we believe that a careful market study by the Brazilian government is important, in order not to overload brands with a license price, tax or compliance policy technically exaggerated. The combination of these three elements can potentially create a problem in the Brazilian regulatory market.
Source: Exclusive GMB
