Poker Central on Monday said it has acquired the global television and digital media rights to the annual poker event staged at the Rio. Poker Central also announced that it has reached an agreement with ESPN to broadcast the event from the first day of the tournament July 8 to the conclusion of the final table July 22.
Under the agreement, ESPN and ESPN2 will broadcast about 40 hours of play July
8-17. Final-table competitors will get July 18-19 off before resuming July 20
with a winner to be determined July 22.
Under Poker Central’s new deal, ESPN has committed to 130 hours of main-event
coverage a year and any coverage not aired by ESPN would be streamed through
Poker Central’s digital distribution channels.
"ESPN has been our home since 2002 and we’re delighted to extend the relationship into the next decade,” Ty Stewart, executive director of the World Series of Poker, said in a statement announcing the deal. "Having every day live coverage of the WSOP Main Event is truly a huge commitment on behalf of ESPN and Poker Central and we look forward to delivering to our faithful audience wall-to-wall action from the outset for the very first time.”
"We are thrilled to add the pre-eminent poker brand, the
World Series of Poker, to our growing portfolio of poker-related content,”
added J.R. McCabe, chief digital officer for Poker Central in the release. "We
have major plans to reinvent the WSOP offering to greatly expand how, when and
where fans of the game of poker can watch and engage with the game.”
Seth Palansky, vice president of corporate communications for Caesars
Interactive Entertainment and the World Series of Poker, said the decision to
end the November Nine format was based on ESPN’s commitment to provide additional
live coverage.
"We found that live poker worked so it makes all the sense
in the world to have a two-day delay from a 100-day delay to the final table,”
he said.
Source: GMB / Review Journal
