PokerStars has released further details about changes to the way in which it will reward players for their poker, casino, and sports betting action. Last month PokerStars announced it was making sweeping changes to its rewards program. The changes were intended to appeal to recreational players at the expense of high volume players, who would lose a significant amount of value as a result.
Recently, personalized missions and single-session promotions such as "Card Hunt” have become more commonplace, and now it looks as if PokerStars will be expanding these types of promotions in its new "Stars Rewards” program. The program will be rolled out in stages throughout the summer, starting in Denmark next week before being introduced in Italy and the rest of Europe.
Once the new Stars Rewards loyalty program has been launched, players will be set targets based on their existing poker, casino and sportsbook action. On completion of the targets, players will be presented with a chest containing a randomized reward. Although the system has not been fully explained, PokerStars says the more action players put in, the bigger the rewards in the chests will be.
Players will also have the opportunity to "boost” their progress towards meeting their targets with (it has been speculated) more personalized and single-session missions. These short-term promotions will be also be based on existing poker, casino and sports book action – although the likelihood exists PokerStars may use the "boost” option to cross-sell players into other gambling verticals.
The randomized rewards are also supposed to be relevant to players´ previous action. It has been suggested that a poker player who focuses on MTTs or Spin & Go games will find tournament entry tickets in their chests, while a player who spends more time in the casino will receive free casino chips. The rewards are also expected to include cash, live tournament packages, and StarsCoin.
Source: GMB / Poker News Report
