Johnny Ortiz, president of Zitro,
says that "when consumers have the choice between thousands of competitive
applications that offer entertainment through social networks, we are very
proud that World of Bingo has managed to surpass the figure of two million
users.”
"At Zitro we are convinced that, in order to keep growing, we must ensure our
presence in the land-based, online and social distribution channels, treating
each one of them with its own specificity, but striving for cohesion and mutual
support between these channels, seeking what in Zitro we call the Triple
Convergence," added Ortiz.
Sebastián Salat, Zitro CEO, says "World of Bingo, being a social application,
allows us to be in direct contact with the players, learn from their tastes and
preferences, and connect emotionally with the younger generations. Other Zitro
mobile apps, such as Buscapremios, serve to support land-based operations,
announcing to players the arrival of new games or events and promotions in the
gaming halls.”
"Finally, our presence in our customers' online casinos has made us ubiquitous,
allowing you to play Zitro games anytime, anywhere. Combining online, social
and land-based distribution channels is a key strategy for us to be able to
aspire to a leading position in the gaming industry," Salat also
commented.
Source: GMB
