Playtech subsidiary IGS will replace Caesars’ legacy technology with its cutting-edge proprietary Neon Enterprise system that will give the casino group complete control across its entire operation that covers eight properties, 178 gaming tables and 427 electronic terminals in London, Mayfair and across its UK estate.
Playtech’s retail division, which includes IGS, is firmly established as the fastest-growing supplier of systems to land-based casinos.
Caesars’ primary driver behind changing its existing technology was two-fold; deploy Neon’s advanced player tracking features estate-wide while also making the most of the Anti-Money Laundering (AML), Know Your Customer (KYC) and Enhanced Due Diligence controls.
Alex Oswald, CFO of Caesars Entertainment EMEA, said: "From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties.
"IGS’ approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations,” Oswald added.
Martin Sykes, Managing Director of IGS, said: "We’re committed to the expansion of Neon Enterprise across the UK and bringing Caesars Entertainment EMEA on board cements our position as leaders in the market.”
"The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years
Source: GMB / Gaming-Awards
