JUE 25 DE DICIEMBRE DE 2025 - 14:17hs.
Wilbert Bieleman

SUZOHAPP appoints new President for EMA Components Division

SUZOHAPP announces the appointment of Wilbert Bieleman as President & Managing Director of SUZOHAPP’s EMA Components Division. He will have responsibility for all of the division’s commercial and operating activities in the region, as well as overall strategic direction.

Wilbert will be based in SUZOHAPP’s European headquarters in The Netherlands, just outside of Rotterdam, and will report directly to Matthew Brown, President & Chief Financial Officer. He succeeds Sim Bielak, SUZOHAPP’s Chief Marketing Officer, who had filled this role on an interim basis during the search process for a permanent hire. Bielak will return to his full-time duties as Chief Marketing Officer and Global Product Strategist.

Wilbert is a payment systems and cash management industry veteran with deep European and global experience.

"Over two decades, Wilbert has built an impressive track record of growth, strategy execution and merger integration accomplishments. We are excited to have him join our global leadership team and lead one of our Company’s largest divisions. The Company is also extremely grateful to Sim Bielak and his leadership during this interim post. Sim has done a great job with the European team and we look forward to his continued contributions in his role as CMO,” said Matthew Brown.

"This is a great time to join SUZOHAPP as it continues its transformation to become a global leader in cash automation. I am honored to become part of a progressive management team and help accelerate the strategic growth plans of the Company while we serve and deliver value for our customers,” said Wilbert Bieleman.

Source: GMB