"LJM to resume leadership when Brazil legalizes gaming market"

First of all, we would like you to introduce LJM to our readers...
Guilherme Suzigan - LJM Tables and Chairs has been in the market for more than 20 years. Located in the municipality of Cosmopolis, in São Paulo, it is an innovative company dedicated to the world of entertainment. Specializing in the manufacture of corporate furniture, seeking to create a product with strong visual impact alienated to durability.

For ten years Brazil had a boom in the gaming area with bingos activity and LJM had a strong presence in the sector. How was that moment for the company? What were the company's main achievements and how did it win so many customers in the competitive bingo table and accessory sector?
Giuliano Suzigan - Was very good. The company has reached a level we never expected. We became a leader in the segment where we always worked, depriving customers of the service, delivery time, quality of our products, satisfaction of our customers at a fair price.

What were the main bingo halls that adopted the LJM brand at that time?
LJM Tables and Chairs was the leader in the manufacture of tables, chairs and tables of computer terminals with domestic and foreign customers. I quote some of our national clients: Bingo Borba Gato, Bingo Pamplona, Bingo Emperor, Bingo Aratãs, Bingo Metropolis, Bingo Circus Alphaville, Bingo Dollar, Bingo Osasco, Bingo Itaim, Bingo Ramses, Bingo Matarazzo, Bingo Sampa, Bingo Jundiaí, Bingo Tijuca , Bingo Madureira, Bingo Copacabana, Bingo Saens Peña, Bingo Rio Branco, Bingo Catete, Bingo Arpoador, Mega Bingo, Bingo Roma, among others.

How did the closure of bingos impact on the activity of the company?
Being a solid company, bingo revenues never reached more than 30% of total billings and this gap was filled with other products.

Without the bingos, how did LJM focus its strategy?
Keeping its origins, focus has just been directed to restaurants and business furniture. The LJM Tables and Chairs is a branch of the LJM Brazil company that also acts in other segments like the manufacture of products for professional audio which helped a lot to remain firm in the market.

With that solid background acquired, the company sought the external market?
Yes, we have clients in various parts of the world, such as the United States, Norway, Colombia, Chile, Bolivia, the Caribbean and others.

Today Brazil is considering again regulating the gaming industry. How is LJM preparing for this new phase? Do you think regulation will really come out soon?
Yes, we do believe in regulation even because the country needs jobs and collections. It is important that this happens so that everyone can work and invest safely. Regarding the bingo industry, we are prepared to meet the demand. We have the know-how of manufacturing our products because many are internal developments, and there will be news.

In addition to bingos, do you think that casinos and other activities should be authorized in the gaming industry? Does the LJM intend to serve the full range of gaming rooms to be opened?
Within our line of products or similar materials, we will certainly be able to serve this sector as well.

How will be the competition with large international companies, especially in the area of casinos as some of the possible investors are big firms with a strong global presence and established partnerships with important suppliers?
We are calm about the competition. LJM Tables and Chairs has always worked with quality material and in constant search for agility in service, cost / benefit, organization and a lot of discipline. That is, we will regain leadership in this sector.

Can local presence be a differential for LJM?
Yes, a differentiated service where we will quickly identify customer needs will be a differential. The LJM Tables and Chairs is very concerned with after sales, using several control items for this.

How much does the company intend to invest in the development of products for the sector?
LJM Tables and Chairs is already investing. We constantly work on developing new products for innovation.

Is LJM ready for this new moment in the gaming industry?
Yes, through solid partnerships between our customers and suppliers, our main focus is to achieve dreams, always depriving the quality of our services. Our thinking always goes further. The possibilities of design and decoration are as many as the imagination allows us and the results are truly spectacular. The LJM Tables and Chairs has as a philosophy to exceed the expectations of its customers, always with new technologies.

Source: Exclusive GMB
Author: Gildo Mazza