JUE 25 DE DICIEMBRE DE 2025 - 14:21hs.
MICHAEL SOLL, FOUNDER OF THE INNOVATION GROUP

Consultant suggests that Brazil follow Macau's gambling and tourism model

During one of BGC 2017 conferences, consultant Michael Soll, founder and president of The Innovation Group, argued that Brazil should follow the example of the Macau and adopt the concept of 'integrated resort', large hotel complexes that contemplate various offers in the field of entertainment.

"In recent years, Macau has become a major tourist destination not only because of gambling, but especially the concept of casinos, hotels and other entertainment offerings," said Michael Soll. "Currently, new projects in Macau are going to add more than 40,000 hotel rooms, demonstrating the success of the concept of integrated resorts," he said.

During the presentation, Soll recalled that the concept was first tried in Las Vegas, when MGM created the Mirage Hotel. At the same time, the consultant explained that Macao's gross domestic product grew from US$ 7 billion to US$ 55 billion in 2016.

Still on the success story that Solls counted, in contrast to Brazil, the speaker pointed out that Macao received more than 30 million tourists in 2016, or five times more than the largest country in Latin America: "Today we have entire families that go to Macau thanks to the concept of integrated resorts, which proves that the model adopted also demonstrates the success of the gaming industry, "he said.

Another of the points focused by Michael Soll is the lack of interesting solutions in South America, at the level of gaming offer for high rollers. He considered that currently only in the city of São Paulo are being developed projects that can go in that direction: "Due to the local characteristics, South America has been a little sought after market, especially as far as VIP players are concerned", Pointed out.

Source: GMB