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By 2023

Global mobile gaming market to reach US$ 58.7 billion

According to a report by BIS Research, the global mobile gaming market is expected to reach US$ 58.71 billion by 2023, growing at a CAGR of 9.4% from 2017 to 2023. The increasing proliferation of smartphones, improving internet accessibility and the availability of a wide range of games will be key for this growth.

The document titled Global Mobile Gaming Market, Analysis & Forecast, 2017 – 2023, says the increasing proliferation of smartphones, improving internet accessibility across the globe along with the availability of a diverse range of gaming genres will result in a strong growth of the market globally.

The mobile gaming industry has been undergoing dynamic changes in the recent years due to ongoing technological advancements coupled with the rising demand for interactive entertainment on portable devices.

Minimal capital requirements have led to an influx of mobile game developers, causing an abundance of mobile games across iOS and Android platforms. The diverse consumer base of these games has paved way for an array of new revenue streams and integrated payment solutions ranging from subscription fees, pay-per-play, and in-app purchases royalties to a premium account and upgrade remunerations.

The rise of augmented and virtual reality in the gaming industry has given an opportunity to the developers to come up with new mobile gaming content incorporating these new forms of technologies. The provision of secure payment gateways, improving internet accessibility across the globe and availability of a diverse range of gaming options are expected to continue driving the industry towards growth in the coming future.

Rachit Jain, BIS Research analyst, commented: "Asia-Pacific (APAC) mobile gaming market is expected to witness the fastest growth throughout the forecast period. Improving internet connections and availability of low cost smartphones will be the primary growth drivers in the region. The rising level of income of middle-class population and search for alternative modes of recreation by the growing youth population of the two of the largest developing nations, India and China will further escalate the growth of mobile gaming market.”

This report is a meticulous compilation of research on more than 150 players in the mobile gaming ecosystem and draws upon insights from in-depth interviews with key opinion leaders of more than 60 leading companies, market participants and vendors. The report also profiles around 22 companies among which are Activision Blizzard, Electronic Arts, Glu Mobile, Square Enix, Ubisoft group, Gameloft, and Zynga. The report also focuses on the emerging start-ups in mobile gaming space and provides a snapshot of the products and services of such start-ups.

Source: GMB / Innovate Gaming