Aristocrat acquires social gaming brand Plarium

Headquartered in the Israeli city of Herzliya, Plarium is a privately owned, free-to-play mobile, social and web-based developer that employs over 1,200 people across five genre-specific studios and multiple offices throughout Europe, Israel and the US. Plarium counts the likes of ‘Vikings: War of Clans’ among its product portfolio.

Aristocrat has also said that Avraham Shalel, chief executive and co-founder of Plarium, will continue to lead the business after the acquisition.

Subject to the necessary regulatory approvals, the transaction is expected to go through before the end of the year.

Trevor Croker, chief executive and managing director of Aristocrat, said: "Aristocrat has continued to deliver significant growth and outstanding results in our digital social casino business.”

"The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast-growing mobile gaming market. The strategic and financial benefits are compelling for Aristocrat shareholders,” Croker added.

"Following the acquisition of Product Madness in 2012, Aristocrat’s Digital division experienced exceptional growth and Product Madness is now a top 5 social casino gaming publisher globally. Plarium provides a unique opportunity to continue and accelerate this growth by diversifying into attractive new mobile gaming segments, including strategy, RPG and casual.”

"The acquisition of Plarium increases our pro forma Digital revenue contribution from 14% to 22% for the year ended March 31, 2017,” Croker ended.

Source: GMB