IGT has the rights to distribute instant scratch games, pull-tab games, traditional online games, instant online games, monitor games, interactive games, and mobile games. In conjunction with the instant games, IGT will also develop comprehensive marketing programs to support The Voice lottery games that will include a second chance promotion, an entertaining, interactive social media component, and travel packages to Las Vegas and Los Angeles.
Premiering in Holland in 2010, The Voice quickly became a global sensation. With 65 versions of the show airing in over 180 countries to date, it is now the #1 talent competition on TV with over 500 million viewers worldwide. The show’s internationally recognizable logo, sound effects, and show icons—the chair, big red button, and "I Want You” sign—make this property an easy choice for lotteries around the globe.
Source: GMB
