SEG 17 DE DEZEMBRO DE 2018 - 09:13hs.
Vwin

AC Milan scores regional deal with Asian bookmaker

Looking to rech new audiences and fans outside Europe, Italian Serie A football club AC Milan has entered into a multi-year partnership with Asian online bookmaker Vwin. In January of last year, Vwin brokered a similar deal with AC Milan’s Serie A rival, Juventus.

Vwin will now serve as the team’s first official regional partner and work with the club in countries across Asia to launch customised marketing campaigns.

The bookmaker will be able to use the AC Milan brand and official club images to help promote its gambling services in Asia, as well as for exposure opportunities on digital media and other activities.

Lorenzo Giorgetti, chief commercial officer at AC Milan, said: “This agreement represents to our club a first and important step in the development of our commercial strategy on this key market.”

In January of last year, Vwin brokered a similar deal with AC Milan’s Serie A rival, Juventus.

Source: GMB