As the commercial platform of eSports industry includes the amalgamation of multiple avenues across industries starting from an eSports infrastructure to the broadcast media, the report covers all the vital avenues of the eSports market. Elaborating further, the eSports market is categorized in segments based on device, end-user, age group, revenue stream and region that hold significant influence on the overall performance of the eSports market.
According to the study, an increasing adoption rate of smartphones, development of high definition displays and incrementing internet speed and bandwidth has led to a neck and neck competition between two of the eSports device type segments – tablets & laptops and smartphones. Smartphones are expected to outnumber tablets & laptops segment by 2028 end, considering feasibility, popularity and affordability of the devices.
The eSports market study traces the lucrativeness of the market in terms of revenue generation from different streams including sponsorships, advertising, media rights, game publisher fees, and merchandise & tickets segments. The research study observes that as the leading brands across industries are making huge investments to sponsor eSports tournaments, the market share of eSports sponsorships segment is expected to expand at a higher growth rate contributing over 40% of the total market share.
eSports industry has rapidly commercialized in the past half a decade owing to the technological advancements and increased accessibility and connectivity of eSports platforms. The behavior of eSports consumers as well as stakeholders is evolving significantly as the eSports industry becomes more structured and commercialized. Further, the recent introduction of eSports as a demonstration sport in the 2018 Asian Games is set to propel the commercialization of eSports during the forecast period.
Although eSports challenges the traditional sports in terms of viewership, entertainment and monetization, the eSports market lacks legal governance. An absence of sophisticated approach is gradually quenching the true potential of eSports market against the backdrop of various legal and business issues. The eSports market is expected to overcome these sustainability challenges to maintain a gainful outlook in the years to come.
Source: GMB
