LUN 20 DE MAYO DE 2024 - 14:57hs.
At aXiomatic

Michael Jordan enters eSports with US$26 million investment

Team Liquid's parent company, aXiomatic, announced it raised US$26 million in a Series C funding round. Two new investors join the ownership group: NBA legend and Charlotte Hornets owner Michael Jordan and David Rubenstein's family office, Declaration Capital. This is Jordan's first investment into the eSports industry.

The rest of the fund is made up of capital from existing investors, as well as aXiomatic's four co-executive chairmen—Golden State Warriors' co-owner Peter Guber, Oaktree Capital Management cofounder Bruce Karsh, Washington Capitals owner Ted Leonsis and Tampa Bay Lightning owner Jeff Vinik.

David Rubenstein is the cofounder and executive co-chairman of private equity firm Carlyle Group. Rubenstein, whose has a net worth of US$2.8 billion, is investing into aXiomatic through his family office, Declaration Capital.

With brand deals with Nike, Hanes and Gatorade and his majority stake in the Charlotte Hornets—a franchise worth US$1.05 billion—Michael Jordan has a net worth of US$1.7 billion. This is Jordan's first investment into the eSports industry, and he joins his 1992 Olympic teammate Magic Johnson as a co-owner in aXiomatic.

"Probably no other franchise has the championship pedigree as we do with now Michael and with Magic," says Ted Leonsis, whose own Washington Capitals earned its first Stanley Cup victory earlier this year. He notes he received a championship ring for both the Capitals' victory, as well as Team Liquid's Dota 2 championship at The International 2017, which netted the team US$11 million in prize money.

Source: GMB / Forbes