As of yesterday, Gremio’s fans can acquire numbers of Grêmio Mais, title of capitalization launched by the club with partners. The program will have weekly raffles on Saturdays, using the results of the Federal Lottery, and will award 111 fans each week with values ranging from US$103 to US$10,300.
Tickets will cost US$2.5 each and will give access to multimedia content about the club's history and two numbers to run for the awards. According to the president of Grêmio, Romildo Bolzan, the product is a channel of revenue formation and, also, relationship with the fans. "Grêmio is very confident that it is a successful process, a relevant and unprecedented product among the clubs," said Bolzan.
The first lottery will be held on Saturday, 13. The management of Grêmio Mais will be made by IDT, linked to the businessman from the state of São Paulo José Renato Hopf (founder of Getnet and 4all). Sales will be made digitally, by Grêmio's official website and application in partnership with cellular recharge networks, and also other several points of sale.
From this Tuesday, according to the CEO of IDT, Jorge Ferreira, about 100 points in the state capital will already be able to sell the tickets. In the coming days, the goal is to reach 3 thousand points in the region of DDD 51, and, until November, to 17 thousand points of sale throughout Rio Grande do Sul.
Through the site gremiomais.net, Grêmio's official app and website, Saque Pague's partner applications and self-service equipment (as of November) and thousands of accredited points of sale, such as bazaars, tobacconists, markets and others with due to the signaling of the product, the fans will have access to the contents and two lucky numbers to compete for the weekly draw.
According to the marketing executive of Grêmio, Beto Carvalho, "Grêmio Mais is an innovative product that mixes content with awards, using the digital environment throughout its functional context. In addition, the product is born as a sponsor of the uniform, with the brand in the shorts, which debuts in the match against Bahia, by the Brazilian Championship, next Saturday, October 6."
For Grêmio president Romildo Bolzan, the Tricolor today launches a product from the Club's point of view, unprecedented, and that will become another marketing hit: "Today we bet on the passion of the supporter. Grêmio is very confident that this is a successful process. Our brand has entered to consolidate initiatives that are going to meet an increasingly process of revenue formation and relationship formation with its supporter and we are sure that GrêmioMais will fulfill this objective," he said.
The lucky numbers give the right to compete for the draw of the week, always based on the Federal Lottery from Brazil, at 7:00 pm on each Saturday. The period for the purchase of Grêmio Mais, in order to participate in the lottery, is between 9 pm on Saturday and 5 pm on the following Saturday, when the lottery will be held.
The project is a partnership of the club with the company IDT - Development in Information Technology - which has as co-founder José Renato Hopf, a businessman with a large role in the payment media market in Brazil and founder of Getnet and today ahead of 4all Technology. Jorge Ferreira, CEO of IDT, worked alongside José Renato, as a commercial in the GetNet and 4all operations, will be in charge of this operation.
As Jorge Ferreira points out, "the union of technology and passion will be the great success factor of this project. What we are looking for is the greater engagement of the supporter with the club, through the historical content and benefits of awards through an all-digital process, preserving the confidentiality of our customers' data."
Source: GMB
