At Codere, Ludeña headed the Spanish Online Business Unit since 2011. In this function, he also coordinated the international expansion of sports betting in Mexico, Colombia, Panama and other countries.
“Novomatic’s pioneering spirit has always fascinated me. It is of course a particularly exciting task to be able to develop the international sports betting business for one of the world’s largest gaming technology groups,” commented Felipe Ludeña about the new challenge.
Novomatic is pursuing an international expansion strategy in the sports betting sector and plans to further expand its strong position in Europe. At the same time, there will be activities in this business segment for the first time in the USA.
“To do this, we need experts with excellent management skills. With Felipe Ludeña, we are looking to play a major role in shaping the sports betting market,” said Novomatic CEO, Harald Neumann.
Source: GMB
