Clarion is funding a targeted influencer engagement campaign on Instagram before and during the week, joining a long list of leading commercial and non-commercial organisations in supporting the event.
The second Responsible Gambling Week, which has harnessed the collective influence of more than 127,000 staff working at 11,000+ gambling venues and online sites throughout the UK and Ireland, will raise awareness among customers and their communities about what it means to gamble responsibly.
Kate Chambers, Managing Director of Clarion Gaming, stated: “Wherever we operate in the world, social responsibility is one of the key topics and that’s true in both emergent and mature markets such as the UK and Ireland. Although we are not part of the operating community, I believe that we have a duty to help encourage discussion surrounding key topics such as responsible gambling.”
“In 2018, we launched the first Consumer Protection Zone at ICE London, we stage the annual World Regulatory Briefing on Responsible Gambling Innovation and the Clarion-owned Totally Gaming Academy runs staff training streams on Social Responsibility. I am delighted to be partnering with the Industry Group for Responsible Gambling alongside so many of our customers and colleagues in helping to make Responsible Gambling Week a success” Chambers added.
ICE London 2018 attracted a record 33,536 unique visitors, an 11% increase on 2017 and a landmark which constituted the event’s seventh consecutive year of growth. Attracting visitors from 153 nations, the key visitor growth regions at ICE London were North America (+33 percent attendance), Africa (+23 percent) and South East Asia (+18 percent).
For more information and to register for ICE London 2019 (5-7 February, ExCeL London, UK), visit: icelondon.uk.com.
Source: GMB
